As they made a run for a Super Bowl 50 win, the Carolina Panthers generated significant income for the tourism industry in the surrounding Charlotte, N.C. region. Business owners — from hotels to restaurants to everything in between — profited immensely throughout the 2015 football season from the nearly-undefeated, 17-1 franchise.
Not only did a regular season featuring only one loss bring massive success to the team — noticed in ticket sales and purchased memorabilia — but bars, restaurants, parking lots and hotels surrounding Uptown Charlotte’s Bank of America Stadium also saw positive dollars from every win. Places such as RiRa Irish Pub, 5Church and Mellow Mushroom saw a surge in guests before and after games. A post-season that included two home playoff games increased revenues as well, including for nearby attractions such as the NASCAR Hall of Fame and Mint Museum, which saw spillover from weekend travelers ready for a full Charlotte experience.
The region’s Charlotte Douglas International Airport also discovered additional flights among Panthers fans — and opponents — eager for playoff opportunities. The Super Bowl in February drew crowds and income across the Charlotte region to cheer on the Panthers, despite the outcome. Charlotte leaders welcome the same revenue surge in the 2016 as well as the same wins for the Carolina Panthers
Author Nilesh Tailor is an IT expert, North Carolina tourism blogger and Carolina Panthers fan.